Ecwid Launches Square Payments and POS in Australia

Omnichannel retailing — which basically means enabling your customers to shop seamlessly across physical and digital channels — isn’t just a buzzword or trend. It’s the norm. Consumers expect brands and retailers to be there for them no matter where or how they’re shopping.

This is especially true in Australia, which ranks third for omnichannel penetration worldwide. According to the PwC Global Omnichannel Retail Index, Australia “is one of the world’s e-commerce ‘powerhouses’ and is in the top three nations for omnichannel retailing.”

What does this mean for you? You need to have an omnichannel strategy and be able to serve customers both online and in person.

Fortunately, Ecwid and Square are making it really easy for you to achieve that. We’re excited to announce that this integration with Square is now available in Australia! This partnership between Ecwid and Square allows you to sell offline, on your website, as well as on social networks and online marketplaces without going through the hassle of managing different solutions.

Why integrate Ecwid and Square?

Integrating Ecwid and Square will enable you to unlock some great capabilities including:

Going omnichannel

Between Ecwid and Square, all your sales channels are covered. Square’s Payments, POS and mPOS lets you set up shop anywhere, so whether you have a brick-and-mortar store or you’re running a pop-up shop or booth, you can serve shoppers and take payments easily. You can also use Ecwid to sell on social sites such as Facebook, on mobile, as well as on marketplaces such as eBay and Google Shopping.

Ecwid is Square’s only true omnichannel e-commerce solution provider, with seamless onboarding, order and inventory sync, and catalog sync-on-demand!

Sync orders and products in real-time

We make managing multiple storefronts simple with real-time sync. Ecwid and Square automatically update your inventory and order data across online and offline channels, thus streamlining store management and preventing issues like double-entry and inventory discrepancies.

If someone orders an item online, you’ll know immediately, so you can remove it from your physical shelf offline.

And the best part? Setting up the integration is quick and easy. You can connect Square and Ecwid with just a few clicks and we’ll guide you every step of the way.

Bottom line is, the Ecwid and Square integration gives you the tools you need to run a thriving business both online and offline. Together, our solutions can help you serve customers better, improve your operations, and offer valuable insights into your business and customers.

But don’t take our word for it. Just look at what Ryan Johnson, founder of FC Cincinnati has to say about Ecwid and Square:

“I found Ecwid while searching for online store plugins with real-time inventory management and user-friendly back-end organization and reporting,” says Johnson. “The synchronization between Square and Ecwid has been fantastic.”

FC Cincinnati, which has a brick and mortar store and website, doesn’t just use Ecwid and Square to stay on top of the stock control, they also utilize inventory reports to get to know their customers better.

“I can also say that knowing your numbers is key,” he adds. ”From your inventory to the bottom line, [it’s good to] always know where your business stands. Ecwid and Square inventory and reporting are perfect for both customer research and marketing as well reporting.”

Ready to get started? Here’s how

If you have an Ecwid account, click here to connect Ecwid and Square.

If you don’t have an Ecwid account, click here to create an account and join more than 1 million users in 175 countries on Ecwid.

Alternatively, if you’re already using Square, simply log in to your Square account, find “Apps” and look for Ecwid’s listing in the e-commerce section. Click “Get Started” and you’ll be on your way to setting up your store.

Ecwid + Square = omnichannel success

Aussie sellers, we hope you’re as psyched as we are about this integration. Both Ecwid and Square are doing wonders for sellers all over the world — just imagine what you can achieve when you have these two great solutions powering your business.

So whether you’re just starting out or thinking of expanding to other channels, be sure to check out what Ecwid and Square can do for you. You won’t be disappointed!

About the author
Erik is Head of Product Marketing at Ecwid. He has spent over 20 years in e-commerce, SaaS, mobile, messaging, analytics and media. His experience ranges from startup founder to public Fortune 500 executive, including 9 years at Yahoo.